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Leading in Local: Measurement of Video Engagement is Conversion, Not Views
Online video ad spend is growing so fast that Forrester predicts it will grow in the U.S. to $5.4 billion by 2016 (from $2.0 billion in 2011). Yet the percentage of SMBs using video is virtually...
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Leading in Local: Yellow Media and YP Discuss Transformation to Digital Business
During a time when many customers have already or are in the process of transitioning to digital tools for local search, it was interesting to hear from two directory companies on how they are...
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Leading in Local: Game Mechanics Can Help Drive Customer Loyalty
I am at the BIA/Kelsey Leading in Local conference in Austin, Texas and I got to hear an interesting session Wednesday led by Seth Priebatsch, CEO of LevelUp. Seth is an avid gamer and during his...
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Updates to DOL Search Results and Cart
We are pleased to announce even more enhancements to LSA’s Directories Online (DOL) that were implemented over the weekend. The enhancements improve the ‘Search Results’ directory and heading selection...
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‘Save Page’ Enhancement and Refined Search Results Screen on DOL
As previously announced, we will be introducing numerous enhancements to the Directories Online (DOL) application during the 1st Quarter of 2013. Over the weekend we added two enhancements that...
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LSA Directories Online To Incorporate New Enhancements in 2013
As we kick off 2013, we’re pleased to announce new enhancements to LSA Directories Online (DOL) that will make the database more robust and productive. These enhancements, which follow changes made...
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LSA Directories Online Launches Enhanced New Features
Over the weekend, LSA Directories Online was updated with some exciting new features. As many of you know, our LSA Directories Online database serves as a single source for accessing print directory...
View ArticleRegister Today for the IAB and Local Search Association’s Local Committee...
Please join us for the next Local Committee Meeting on September 5, 2012 from 3:30-5:30pm ET at IAB’s New York office (116 East 27th Street, 7th Floor). A small networking event will follow from...
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BIA/Kelsey ILM West ’11: Facebook’s Matt Idema on Opportunities for Local...
In his keynote yesterday afternoon, Matt Idema, director of monetization product marketing at Facebook, talked about the No. 1 social network’s success and promise as a platform connecting local...
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BIA/Kelsey ILM West ’11: ‘Converting Calls to Local Sales (and Competitive...
In the session “Converting Calls to Local Sales (and Competitive Intel), Matthew Berk, executive VP at Marchex, stressed the ongoing value that local businesses place on calls as a key driver of new...
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